Billing & plans

Plans, trials, what happens when one lapses, and how billing differs when you install from a marketplace.

4 min read

On this page

Settings → Billing. Owners only — admins can run the product but not change what you pay for it.

Plans

Four tiers: Starter, Growth, Scale, and Custom for negotiated arrangements. What each includes is on the pricing page, which is the authority — this page is about mechanics.

Trials

New accounts start on a trial. Settings → Billing shows the days remaining.

One thing worth knowing if you convert early: the remaining trial carries over. Subscribing with days left on the trial does not throw them away — the first charge is deferred by the remaining days. There is no penalty for converting before you have to, so if you know you are staying, convert.

When a subscription lapses

Evident does not delete anything or take your storefront down. Instead, gated features become visible-but-locked in the dashboard, with a padlock and an explanation of what is needed.

The distinction from a switched-off feature matters here: a plan lock is deliberately visible, because a feature you cannot see is a feature you will not upgrade for. See Feature toggles.

Under the hood, a blocked request returns a coded error — plan_required or subscription_expired — so anything you build against the API can tell the two apart and say something useful rather than showing a generic 403.

Marketplace installs

If you installed Evident from the BigCommerce or Shopify marketplace, billing runs through that platform rather than through us. You pay on your existing platform invoice, and cancelling the app there cancels the subscription.

Installs that came directly from us bill through our own provider. Which one applies to you is shown under Settings → Billing; it is set at signup and is not something you switch afterwards.

Billing email

Invoices and payment notices are sent by our billing provider from its own domain. They are not currently branded to your store, and replies to them do not reach us — the reply-to is unset. If you need to raise something about an invoice, email [email protected] rather than replying.

We know this is worse than it should be. It is a known gap, not a design choice.

Cancelling and deleting

Cancelling stops the subscription at the end of the current period. Your data stays and the account continues in a locked state, so you can export or resubscribe.

Deleting the account is separate and destructive: it soft-deletes the organization and its users and removes the account from our identity provider. Export anything you want first — reviews and loyalty members both export as CSV.

Agencies

Agencies can hold billing for client organizations, in which case the client’s subscription is paid by the agency and the client does not see a billing tab of their own. This is set per client. See Managing client stores.

Something missing or out of date? Email [email protected] — docs corrections go straight to the team that builds the feature.