Answer the objection before it costs you the sale
Put your answers on the product page, where the question actually occurs. Write shipping and returns once and let every product inherit them. Answers are yours — written by you, not crowdsourced.
Add Q&A to your store177.2%
average lift in conversion when shoppers interact with Q&A content
Write once, answer everywhere
Most pre-purchase questions are not about the product — they are about shipping, returns and sizing, and they are the same on every page. Write those as global answers and they cascade into every product's widget. Add product-specific answers only where a product genuinely has its own questions.
- Answers written and controlled by you
- Scoped to a product, category, page or blog post
- Store-wide answers cascade into every product
- Three layouts: accordion, dual column, or list
- FAQPage structured data emitted automatically
Questions & Answers
Does this come in a larger size?
Yes — S, M, L and XL. The size guide has full measurements, and the fit runs true to size.
This productHow long does shipping take?
Usually 3–5 business days within the US. International orders take 7–14 days.
Every productIs this machine washable?
Machine wash cold, tumble dry low. It holds up well after many washes.
This productThree layouts
Accordion
Collapsed until clicked. Best when there are many.
Dual column
Two columns, all open. Good for four to eight.
List
Everything open in one column. For a handful you want read.
Answers on product pages
The objection gets handled where it occurs, instead of costing you the sale or an email.
Scoped four ways
Attach an answer to a product, a category, a content page or a blog post.
Global answers cascade
Write shipping, returns and sizing once. Every product page inherits them automatically.
FAQPage structured data
Emitted by the widget with nothing to configure, so search engines can read your answers.
Fewer support tickets
The questions worth publishing are the ones your inbox already answers every week.
Import from a spreadsheet
Bring answers you already maintain in a CSV, a helpdesk or another platform.
Answers are merchant-written. There is no public "ask a question" flow that routes to your inbox and publishes the reply — if a shopper's question is not already answered, they still email you. Full detail in the FAQ documentation.
Common questions
Can shoppers ask questions, or do I write the answers? +
You write them. Evident’s Q&A is merchant-answered: there is no public "ask a question" form that routes to your inbox and publishes your reply, no community answering and no upvoting. The questions worth publishing are almost always the ones your support inbox already answers every week, so in practice you are transcribing rather than inventing.
Do I have to repeat shipping and returns on every product? +
No, and this is the point of the scoping. Write an answer once as a global answer and every product page inherits it automatically. Add product-specific answers only where a product genuinely has its own questions. Most pre-purchase questions are not about the product at all — they are about shipping, returns and sizing, and they are identical on every page.
What can an answer be attached to? +
Four things: a product, a category, a content page or a blog post. Category-scoped answers cover a whole range without being written per item, which is usually the right level for material, care or compatibility questions.
Will the answers show up in Google? +
The widget emits FAQPage structured data with nothing to configure, which is what search engines read to surface a question and answer directly in results. Whether they choose to show it is always their call. Either way the answer is crawlable text on your product page rather than something locked inside a widget’s JavaScript.
Which layout should I use? +
Accordion when there are many answers and most readers only want one — it keeps the page short. Dual column when you have four to eight and want them all visible. List when there are only a handful and you actually want them read. All three are the same content; the layout is set per placement.
Does Q&A reduce support tickets? +
It moves the answer to where the question occurs, which is the only reliable way to stop it arriving as an email. The practical test is to look at your last month of pre-purchase enquiries: anything asked more than twice belongs on the page, and anything asked about every product belongs in a global answer.
Can I bring answers I already maintain somewhere else? +
Yes — import from a spreadsheet, so a help-centre export or a list you keep in a helpdesk does not have to be retyped one answer at a time.
Everything else about Q&A
This page is the overview. The detail is written up in full, and you do not need an account to read any of it.
Where a setting lives and what it does.
- FAQs
Scoping to a product, a category or the whole store, and the global cascade.
- Installing the widgets
One script, one container element per placement.
- Theming & placement
Three layouts, and matching them to your storefront.
How to run it, not how to configure it.
- Showing evidence on product pages
Where answers belong relative to reviews and the buy button.