Documentation
Where a setting lives, what a field does, and what happens when you change it. If you are trying to achieve something rather than configure something, start with a guide.
Getting started
Overview
What Evident does, how the pieces fit together, and where to start depending on what you are trying to ship.
Core concepts
The objects Evident stores, how they relate, and which one you need to touch to change a given behaviour.
Quick start
From an empty account to a live review widget in about fifteen minutes.
Connecting your store
What each platform connection grants, what it syncs, and the scope mistakes that are painful to undo.
Roles & permissions
The roles people and API keys can hold, what each can do, and how membership works when you belong to more than one account.
Collecting reviews
Review request emails
Building the sequence that asks customers for a review, and the timing rules that decide who gets one.
Excluding products
Keeping welcome packets, free gifts, samples and packing inserts out of the emails that ask customers for a review.
Sending domain & deliverability
Authenticating a domain so review requests reach the inbox, and what to do when they do not.
Moderating reviews
Approving, rejecting and replying, what you can and cannot change about a customer's review, and why nothing is approved automatically.
Review integrity
How Evident keeps reviews genuine — who can leave one, how a purchase is verified, what merchants can and cannot change, how incentives work, and how to report a review you believe is fake.
Review incentives
Offering a discount for a review, what it does to your review corpus, and the rules that keep it honest.
Importing & exporting reviews
Bringing an existing review corpus with you, and getting your data back out.
Reviews in Google Shopping
How Google matches your reviews to your products, why the match can fail silently, how to read the coverage report, and how to connect your reviews feed to Merchant Center.
Storefront
Installing the widgets
The one script tag, the seven widgets, and the attributes each of them takes.
Theming & placement
Making the widgets look like your storefront, and putting them where they earn their keep.
Headless storefronts
Running Evident on a custom React, Next.js, Vue or Astro storefront — no theme, no platform connection required.
Troubleshooting widgets
The script loaded and nothing appeared. The usual causes, in the order worth checking them.
Loyalty
Setting up loyalty
Turning on the points programme, the settings that decide how it behaves, and the two that will bite you.
Earning rules
The seven things a customer can earn points for, and how order points are actually calculated.
Rewards & redemption
Building the rewards catalogue, and what happens between "redeem" and the customer actually saving money.
Importing loyalty members
Bringing balances over from Smile, LoyaltyLion or Yotpo — and the one field that silently ruins your tiers.
Content
Administration
Feature toggles
Switching Reviews, Rewards, FAQs and Galleries on or off per store — and why that is not the same as a plan limit.
Activity & audit log
Two logs answering two different questions — what changed in the product, and who did something security-relevant.
Billing & plans
Plans, trials, what happens when one lapses, and how billing differs when you install from a marketplace.
Developers
Environments & testing
There is one environment. How to build against it without emailing a real customer, and what you can and cannot clean up afterwards.
API keys & scopes
Creating a key, narrowing what it can do, and the two rules that decide whether a request is allowed.
Using the API
Conventions that hold across every endpoint, and where the generated reference lives.
Outbound webhooks
Being told when something changes, how to verify the signature, and how to recover the events you missed.
Agent access (MCP)
Connecting an AI assistant to your Evident data over the Model Context Protocol.
Versioning & changelog
What v1 guarantees, how much notice you get before anything changes, and what has changed so far.
Cannot find it? Email [email protected] , book a call, or start a free trial .