Points that buy you reviews, not just repeat orders

Seven actions, each off until you create a rule for it: creating an account, placing an order, submitting a review, submitting a review with a photo, submitting one with a video, completing a referral, and a birthday. Each rule carries its own points value, an optional cap per action and an optional cooldown.

The merchandise subtotal, after discounts, excluding tax and shipping. Tax is the buyer’s jurisdiction rather than the value of their purchase, so two customers buying identical baskets should earn identical points. Shipping is a pass-through cost, and rewarding it pays customers for living far away. Discounts come off because otherwise redeeming a loyalty reward earns points on the money that reward just discounted.

A tier is a label and a threshold. Evident calculates which tier a customer is in and shows it in the member widget and the API, so you can use it — in your own messaging, segments or storefront logic — but Evident does not itself apply a points multiplier, free shipping or gated access at a tier. If you want tier benefits, you build them on top of the tier Evident maintains.

Points. The tier basis decides which points count: lifetime, the default, counts every point ever earned and never demotes anyone; trailing 12 months counts the last year and is recalculated nightly, so a tier lapses if someone stops buying. Pick before you launch, because switching re-tiers your whole membership at once.

Store credit by default, applied to their account and taken off automatically at checkout, so there is nothing to copy or paste. Rewards that cannot be paid as credit — a percentage discount, free shipping, or a guest with no customer account — fall back to a generated coupon automatically. There is also a webhook method that POSTs to an endpoint you control if you would rather fulfil in your own system.

Partly, and the gap is worth understanding before you commit. Accounts, tiers, manual and API point grants, and redemption as store credit or a discount code all work. Automatic accrual from orders does not: Evident awards points when an order reaches a fulfilment status, and a Shopify order status is a payment state, so the condition never matches. Accrual from orders works on BigCommerce and on headless stores that push orders.

Yes. Import sets both the spendable balance and lifetime points, which is what preserves someone’s tier rather than demoting your best customers on day one. Referral codes are generated for imported accounts too, though a previous provider’s referral links cannot be carried over — those point at their domain, not yours.

Inbound referral code capture: Evident generates and displays codes and can award points for a completed referral, but nothing yet reads a code off a visit and attributes the resulting order, so referral is a manual or externally-driven mechanic today. There is also no merchant report of individual redemptions beyond the transaction list, and coupons already issued are never revoked when a redemption is reversed.